Crafting Striking Headshot Images: Your Definitive Guide

Your headshot, those little pictures of your face you put everywhere online, is a really big deal. It's often the first thing people see when they look you up, and first impressions, as we all know, really count. But lots of people just get one headshot and then forget about it. That's a mistake. In today's online world, your headshot is working hard for you all the time – on LinkedIn, your company website, even in event brochures. So, getting it right and keeping it fresh is pretty important.

Key Takeaways

• A good headshot is more than just a photo; it's a key part of your personal brand.
• You don't always need a full reshoot; sometimes small digital adjustments can make a big difference for your headshot images.
• Keeping up with tech trends, like AI, can help keep your headshot images looking modern.
• Plan regular checks for your headshot images to make sure they still look like you and fit your current role.
• Working with pros for your headshot images, like photographers and stylists, can really improve the final result.

The Great Headshot Debate: Professional Snaps Versus DIY Doodles

Right, let's get down to brass tacks. You need a headshot, but the age-old question looms: do you shell out for a professional, or try your luck with a DIY job? It's a debate as old as, well, digital cameras, and there's no easy answer. One thing is for sure, a professional headshot is a great way to make a first impression.

The Cost-Benefit Analysis: Investing in Your Professional Headshot Images

Okay, let's talk money. Professional headshots aren't exactly cheap. You're looking at a few hundred quid, easy. But think of it as an investment. A good headshot can open doors you didn't even know existed.

Here's a quick breakdown:

• Cost of a professional headshot: £200-£500 (depending on the photographer, location, and package)
• Potential benefits: Increased job opportunities, a stronger professional brand, and the chance to finally look like you know what you're doing.
• Cost of a dodgy DIY headshot: Potentially your reputation. (Okay, maybe not that dramatic, but still...)

Think of your headshot as your visual handshake. It's often the first impression you make, so you want it to be a good one. Skimping on it is like turning up to a job interview in your pyjamas. Not a great look, is it?

When Good Enough Is Great: Scenarios Where DIY Can Actually Work for Your Headshot Images

Alright, alright, I hear you. Sometimes, the budget is tighter than my jeans after Christmas dinner. And sometimes, a DIY headshot can work. But only in specific situations. Think:

• Early-stage startups: When you're bootstrapping and every penny counts.
• Internal company directories: Where the stakes aren't quite as high.
• Social media profiles (non-professional): For your personal Instagram, a selfie might be just fine.

If you're going down the DIY route, for goodness' sake, follow these rules:

1. Natural light is your friend. Avoid harsh flash like the plague. Stand near a window, but not in direct sunlight.
2. Background matters. A plain wall is your best bet. No dirty laundry or distracting artwork, please.
3. Get a tripod. Unless you're a statue, you'll need something to keep your camera steady. Shaky photos are a no-no.

The Hybrid Approach: Professional Foundation with DIY Updates for Your Headshot Images

Here's a sneaky little trick: get a professional headshot done, then use it as a base for DIY updates. What I mean is:

1. Start with a pro shoot. Get those killer shots in the bag.
2. Use the professional shots for your main profiles. LinkedIn, company website, etc.
3. DIY updates for smaller things. Change the background, crop it differently, or add a philtre for social media. This is a great way to keep your headshot images fresh.

This way, you've got the quality of a professional shoot, with the flexibility of DIY. It's the best of both worlds, really.

Maximising Your Headshot Images' Mileage: How to Make Them Last Longer

Right, so you've got some smashing headshots. Fantastic! But let's be honest, professional photoshoots aren't exactly cheap as chips, are they? So, how do we make these beauties last longer than a pint on a Friday night? Let's dive in.

Timeless Versus Trendy: Choosing Elements That Stand the Test of Time for Your Headshot Images

The secret to a headshot that doesn't scream 'last decade' is to keep it classic. Think Audrey Hepburn, not Lady Gaga (no offence, Gaga).

Here's a quick checklist to avoid looking dated:

• Clothing: Opt for simple, well-fitting clothes in neutral colours. Avoid anything too 'now'.
• Hair: A classic cut that suits your face will always be in style. Ditch the crazy colours or extreme styles.
• Background: Keep it plain and simple. A neutral background won't distract and won't age.

Remember, you want people to focus on you, not your questionable fashion choices from 2023. A timeless headshot is an investment in your professional image.

The Multi-Shot Strategy: Variety for Versatility in Your Headshot Images

Don't just settle for one photo! It's like ordering one chip at the chippy – utterly pointless. Get a range of shots during your session. This is a great way to extend your headshot's lifespan.

Consider these options:

• Different outfits: From casual to formal, depending on your industry.
• Various expressions: A friendly smile, a serious look – mix it up!
• Multiple backgrounds: If your photographer offers it, why not?

This gives you options for different platforms (LinkedIn versus your company website, for example) and allows you to subtly update your image without a full reshoot. Plus, you'll have backups if one shot starts to look a bit naff.

Professional Retouching: The Fine Line Between Polish and Authenticity for Your Headshot Images

Retouching can be a lifesaver, but tread carefully! You want to look like the best version of you, not a completely different person. Think subtle tweaks, not a full-blown digital makeover.

Do:

• Remove temporary blemishes (we all get spots).
• Adjust lighting for a flattering look.
• Subtly smooth harsh lines or shadows.

Don't:

• Change your fundamental facial structure (unless you're going for a full-on catfish, which we don't recommend).
• Remove all signs of age or character. A few wrinkles show you've lived a life!
• Apply obvious philtres or effects. You're not an Instagram influencer, you're a professional.

The Digital Touch-Up: Keeping Your Headshot Images Fresh Between Sessions

So, you've got a headshot you love. Fantastic! But let's be honest, time marches on, and even the best photos can start to feel a bit… last Tuesday. A full reshoot every time you get a new haircut or a tiny wrinkle appears? Absolutely not! That's where the magic of digital touch-ups comes in. Think of it as a mini-makeover for your existing headshot – a little nip here, a tuck there, and suddenly it's looking fresh as a daisy again. But tread carefully, my friends, because there's a fine line between 'refreshed' and 'completely unrecognisable'.

Subtle Tweaks: Breathing New Life into Existing Headshot Images

Sometimes, all your headshot needs is a little nudge in the right direction. We're talking minor adjustments here, nothing drastic. Think of it like this: you wouldn't replace your entire wardrobe just because one button fell off your favourite shirt, would you? No! You'd sew the button back on (or, let's be real, ask your mum to do it). It's the same with headshots. A few subtle tweaks can make all the difference. For example, you might want to adjust the brightness or contrast, or maybe soften any harsh shadows. The goal is to enhance what's already there, not to create a completely new image. Remember, we're aiming for 'you on a good day', not 'you as a digitally enhanced superhero'.

Here are some ideas:

• Teeth whitening (subtly, please! No one wants to look like they're advertising toothpaste).
• Eye brightening (a little sparkle never hurt anyone).
• Stray hair removal (those pesky flyaways are the bane of everyone's existence).

Digital touch-ups are a great way to extend the life of your headshot, but it's important to be realistic about what they can achieve. If your photo is seriously outdated or doesn't accurately reflect your current appearance, it's probably time for a reshoot. Think of touch-ups as a maintenance tool, not a miracle cure.

Cropping and Colour Correction: Quick Fixes for Your Headshot Images

Two of the quickest and easiest ways to give your headshot a new lease on life are cropping and colour correction. Cropping can help you reframe the image and draw attention to your best features. Maybe you want to zoom in a little more, or perhaps you want to create a different aspect ratio for a specific social media platform. Colour correction, on the other hand, can help you adjust the overall tone and feel of the image. Perhaps the colours look a bit washed out, or maybe there's a slight colour cast that needs to be corrected. These are simple adjustments that can make a big difference to the overall impact of your professional women's headshots.

Consider these scenarios:

• LinkedIn Profile: A square crop that focuses on your face.
• Company Website: A wider crop that includes more of your shoulders.
• Instagram: A slightly warmer colour palette to match your brand aesthetic.

When to Call in the Pros: Knowing When Your Headshot Images Need a Full Reshoot

Okay, let's be real. Sometimes, no amount of digital wizardry can save a truly outdated headshot. If you've undergone a major transformation (think drastic haircut, significant weight change, or a complete style overhaul), it's probably time to bite the bullet and book a reshoot. Similarly, if your photo is looking grainy, blurry, or generally low-quality, it's time to say goodbye. Trying to fix a fundamentally flawed image is like trying to polish a turd – it's just not going to work. So, how do you know when it's time to throw in the towel? Here's a handy checklist:

1. Does your headshot still look like you? (Seriously, be honest!)
2. Is the style of your headshot still current for your industry?
3. Does your headshot reflect your current career level and aspirations?

If you answered 'no' to any of these questions, it's time for a reshoot. Think of it as an investment in your personal brand – a fresh, up-to-date headshot can make a world of difference in how you're perceived by potential employers, clients, and colleagues. And hey, it's a great excuse to treat yourself to a new outfit and a professional pampering session!

Tech Trends Shaping the Future of Headshot Images

Right, buckle up, because the world of headshots is about to get a whole lot weirder (and potentially cooler) thanks to technology. We're not just talking about philtres here; we're talking full-on sci-fi levels of image manipulation. Let's have a gander at what's coming down the pipeline.

AI and Headshot Images: The Rise of Smart Photo Enhancement

AI is muscling its way into photography, and it's bringing some interesting toys to the party. Think of it as having a digital makeup artist and stylist all rolled into one, but with algorithms instead of brushes.

• AI can smooth out wrinkles (if you're into that sort of thing) without making you look like a plastic doll.
• It can swap out backgrounds faster than you can say "green screen".
• Some systems even claim they can age your photo to keep it current without needing a reshoot. Spooky, right?

But hold your horses! AI isn't perfect. Go too far, and you'll end up in the uncanny valley, looking like a slightly off version of yourself. Plus, there are ethical questions about how much we should be tweaking our images. Are we selling a false bill of goods? Something to ponder, eh?

Virtual and Augmented Reality: Preparing Your Headshot Images for the Metaverse

Okay, things are about to get properly futuristic. As we spend more time in virtual worlds, our headshots need to evolve. Forget 2D; we're talking 3D avatars and images that can react to their environment. It's like your headshot is getting a life of its own. You might need a professional LinkedIn headshot soon.

Consider these future possibilities:

• 3D headshots that can be used in virtual environments.
• Animated headshots that wink or smile (or maybe even pull faces).
• Headshots that are integrated with your virtual business card.

It sounds bonkers, but it's worth keeping an eye on these trends. You don't want to be the one rocking a pixelated photo while everyone else is living their best digital life.

The Ethics of AI: Keeping Your Headshot Images Authentically You

With all this tech wizardry, it's easy to get carried away. But remember, the best headshot is still one that looks like you. It's about capturing your personality, not creating a digital clone. So, how do we balance the benefits of AI with the need for authenticity? Here are a few thoughts:

• Use AI for subtle enhancements, not complete transformations.
• Be transparent about any retouching you've done.
• Ask yourself: would I recognise myself in this photo?

Ultimately, your headshot is your calling card. Make sure it's sending the right message – one that's both professional and genuinely you. After all, you want people to connect with you, not some AI-generated fantasy. It's about finding the sweet spot between polished and real, and that's a skill that no algorithm can replace. Think about headshot images and how they represent you.

Creating Your Headshot Images Update Plan: A Step-by-Step Guide

Right, so we've covered a load of stuff about headshots. Now, let's get organised and make a plan. Think of it as your headshot MOT – making sure everything's still roadworthy, or in this case, LinkedIn-worthy.

The Annual Headshot Images Audit: Evaluating Your Current Image

Time for a yearly check-up! Think of this as your chance to be brutally honest with yourself (and your headshot). Grab a cuppa, sit down, and ask yourself:

1. Does it still look like you? Seriously, have you aged gracefully (or disgracefully) since that last shoot?
2. Is the style still current? Are you rocking a hairstyle that's so 2010?
3. Does it reflect your current job? If you've gone from intern to CEO, your headshot should probably reflect that.
4. Is the image quality decent? Blurry photos are a no-go. We're not trying to look mysterious, just professional.
5. Is it consistent across all your platforms? You don't want a different headshot on LinkedIn, Twitter, and your company website. That's just confusing.

If you answered 'no' to any of those, it's probably time for an update. Don't panic, we've all been there. It's like realising your favourite jeans don't fit anymore – a bit sad, but also a good excuse to go shopping. Or, in this case, book a professional photographer.

Setting Your Update Schedule: Balancing Freshness and Budget for Your Headshot Images

Okay, so you need a new headshot. But how often should you update it? Here's a few things to consider:

1. What's the norm in your industry? Lawyers probably need to update less often than, say, social media influencers.
2. What are your career goals? If you're aiming for a promotion, a fresh headshot can signal that you're ready for the next level.
3. How quickly do you change? If you're constantly experimenting with new hairstyles or growing a beard, you might need more frequent updates.
4. Set a target update frequency. Maybe every year, maybe every two years. Whatever works for you.
5. Budget accordingly. Headshots aren't free, so factor them into your annual expenses. Think of it as an investment in your personal brand.

Updating your headshot regularly shows you're engaged and care about your professional image. It's a small thing that can make a big difference. Plus, it's a good excuse to treat yourself to a bit of pampering.

Red Flags: When Your Headshot Images Are Screaming for an Update

Sometimes, it's obvious your headshot needs a refresh. Here are some tell-tale signs:

• It's clearly outdated. Think bad hair, questionable fashion choices, or a background that screams '90s office cubicle.
• It doesn't look like you anymore. If you've lost (or gained) a significant amount of weight, or your hair colour is completely different, it's time for a new photo.
• The quality is terrible. Grainy, blurry, or poorly lit photos make you look unprofessional. Invest in a decent image.
• You cringe every time you see it. If your headshot makes you want to hide under a rock, it's definitely time for an update. Your headshot images should make you feel confident, not embarrassed.
• You've had it for over five years. Seriously, anything older than that is ancient history in the digital world. Get with the times!

Choosing Your Headshot Images Dream Team: Photographers, Stylists, and More

Right, so you've decided to ditch the blurry selfies and go for a proper headshot. Good on you! But who do you actually need on your headshot A-team? It's not just about the photographer, though they're obviously pretty important. Let's break down who you might want in your corner to make sure you get the best possible professional image.

Finding Your Perfect Photographer: Someone Who Gets Your Vibe for Headshot Images

Finding a photographer is like dating – you need to find someone who gets you. Their portfolio should scream 'you' (but a slightly more polished version). Don't just go for the cheapest option; look at their style. Do they specialise in corporate headshots, or are they more into artsy, creative portraits? Make sure their vibe matches the message you want to send. Ask about their process too. A good photographer will have a clear plan, from lighting setups to posing, and will probably suggest multiple outfit changes.

• Check their online reviews. What are other people saying about their experience?
• Meet them for a consultation. Do you click? Do they listen to your ideas?
• Ask to see full galleries, not just the highlights reel. This will give you a better idea of their consistency.

It's worth spending a bit more to get a photographer who understands your industry and knows how to make you look your absolute best. A bad headshot can be worse than no headshot at all, so don't skimp on this.

The Magic of Makeup Artists and Hair Stylists: Elevating Your Headshot Images

Okay, so maybe you're a natural beauty who wakes up looking flawless every day. If so, congrats, you can skip this bit. For the rest of us mere mortals, a good makeup artist and hair stylist can be game-changers. They know how to make you look your best on camera, which is different from everyday makeup. They can smooth out blemishes, tame flyaways, and generally make you look like you've had eight hours of sleep (even if you haven't).

• Makeup artists can even out skin tone, define features, and make your eyes pop.
• Hair stylists can create a polished, professional look that lasts throughout the shoot.
• Consider a trial run before the actual shoot to make sure you're happy with the look.

Wardrobe Wizards: Dressing for Success in Your Headshot Images

What you wear in your headshot says a lot about you. Are you a serious professional, or a creative free spirit? Your clothes should reflect that. If you're not sure what to wear, consider hiring a wardrobe consultant. They can help you choose outfits that flatter your figure, suit your industry, and project the right image. They can also help you avoid common wardrobe mistakes, like wearing busy patterns or colours that wash you out.

• Bring a variety of options to the shoot. This gives you and the photographer more to work with.
• Consider the background when choosing your outfits. You don't want to blend in or clash.
• Make sure your clothes fit well and are comfortable. You don't want to be fidgeting during the shoot.

The Pre-Shoot Prep: Maximising Your Headshot Images Investment

So, you've booked your photographer, mentally prepared to 'smize' on command, and now what? Don't just rock up hoping for the best! A little pre-shoot prep can seriously boost your return on investment. Think of it as laying the groundwork for headshot gold. Let's dive in, shall we?

Beauty Sleep and Hydration: Getting Your Glow On for Headshot Images

Alright, this isn't just your mum nagging you. Seriously, get some sleep. Aim for at least 7-8 hours the night before. Puffy eyes and dark circles? Not a good look. And chug that water! Hydrated skin looks plumper and healthier. Think of yourself as a well-watered houseplant, ready to bloom (but, you know, in a professional way).

• Avoid salty foods the night before – nobody wants a bloated face.
• Lay off the booze – tempting, I know, but trust me on this one.
• Consider a hydrating face mask the evening before for extra glow.

Seriously, I once went into a shoot after a particularly rough night. Let's just say the photographer had their work cut out for them. Retouching can only do so much, folks. Save yourself the hassle (and the extra editing fees) and get some shut-eye.

Outfit Options: Bringing Your A-Game (and a Few Spares) for Headshot Images

Don't just grab the first thing in your wardrobe! Plan your outfits in advance. Bring a few options – different colours, styles, necklines. Your photographer can help you choose what works best under the studio lights. And for goodness' sake, make sure everything is clean, ironed, and fits properly. A wrinkled shirt is a headshot killer. Think about your wardrobe wizards and how they can help you dress for success.

• Bring at least 3-4 different tops.
• Consider a jacket or blazer for a more formal look.
• Avoid busy patterns or logos that can distract.

Communicating Your Goals: Making Sure Your Photographer Nails Your Headshot Images Brief

Your photographer isn't a mind reader (probably). Tell them what you want! What's the purpose of your headshot? What message do you want to convey? Show them examples of headshots you like. The more information you give them, the better they can tailor the shoot to your needs. Don't be shy – this is your chance to shine! Make sure you discuss the professional headshots you want to achieve.

• Prepare a mood board with example headshots.
• Discuss your industry and target audience.
• Be clear about your personal brand and style.

Mastering Your Expression: The Psychology Behind Killer Headshot Images

Right, so your headshot isn't just a pretty picture, is it? It's basically a silent sales pitch. It's screaming (hopefully not literally) 'Hire me!', 'Trust me!', or 'I know what I'm doing!'. Let's get into how to make sure your face is saying the right things.

The Power of the Squinch: Looking Engaged in Your Headshot Images

What's a squinch, you ask? It's that subtle narrowing of the eyes that makes you look like you're actually thinking and not just staring blankly. Think less 'deer in headlights' and more 'intrigued detective'. It's all about engaging those lower eyelids just a tad.

Here's a quick guide:

• Relax your face.
• Think of something mildly amusing (a cat video usually does the trick).
• Squinch! (Subtly, mind you).

Mastering the squinch can make you look instantly more confident and approachable. It's like a mini-facelift without the scary needles.

The Psychology of Eye Contact: Connecting Through Your Headshot Images

Ever heard the phrase 'the eyes are the window to the soul'? Bit cheesy, but there's truth to it. Direct eye contact in your headshot screams confidence and trustworthiness. Avoid looking off to the side like you're trying to spot the dessert trolley. Stare straight down the lens and project confidence.

Consider this:

• Direct gaze: Conveys honesty and openness.
• Slight smile: Makes you appear approachable.
• Relaxed posture: Shows you're comfortable and in control.

Relax, Don't Do It: Avoiding the Strained Look in Your Headshot Images

Tension is the enemy of a good headshot. If you're stiff as a board, it'll show. Before the shoot, do some shoulder rolls, wiggle your toes, and maybe even pull a silly face in the mirror. Anything to loosen up. Remember to breathe – shallow breaths make you look anxious. Think of it like this: you're not posing, you're just chilling in front of a camera. Easy peasy. A relaxed expression will help you get those killer headshot images.

Here are some tips to avoid that strained look:

1. Take deep breaths before each shot.
2. Focus on a pleasant thought.
3. Imagine you're chatting with a friend.

Working with a Professional Photographer for Your Headshot Images

So, you're thinking of going pro for your headshots? Excellent choice! It's like the difference between making toast in a toaster oven and having a Michelin-star chef whip up a croque monsieur. Both involve bread, but the results are, shall we say, slightly different.

Why a Pro is Worth It: The Art and Science of Headshot Images

Let's be honest, anyone can point and shoot these days. But a professional photographer? They're not just snapping pictures; they're crafting an image. They understand the subtle nuances of lighting, composition, and posing that can make you look like the best version of yourself. Think of them as visual wizards, turning mere mortals into headshot heroes. Plus, they have fancy equipment that your phone just can't match. It's an investment, sure, but one that can pay dividends in the long run. A good photographer can help you build your professional image through subtle techniques.

Lighting, Composition, and Posing: The Trifecta of Terrific Headshot Images

These three elements are the holy trinity of headshots. Lighting can make or break a photo – too harsh, and you look like you're being interrogated; too soft, and you might as well be a ghost. Composition is all about framing you in the most flattering way, and posing? Well, that's where the magic happens. A pro knows how to angle your body, tilt your head, and position your hands to create a natural, approachable look. They'll guide you through different expressions and poses during the session. Here's a quick breakdown:

• Lighting: Soft, diffused light is your friend. Avoid direct sunlight like the plague.
• Composition: Rule of thirds, baby! Keep the focus on your face, not the background.
• Posing: Relaxed shoulders, a slight smile, and confident eye contact are key.

Building Rapport: Getting Comfortable in Front of the Camera for Your Headshot Images

Let's face it, being in front of a camera can be awkward. It's like being asked to dance in front of a room full of strangers. But a good photographer knows how to put you at ease. They'll chat with you, crack a few jokes (hopefully good ones), and generally make you feel like you're hanging out with a mate, not undergoing a formal portrait session. Communication before your session helps ensure excellent results. The more comfortable you are, the more natural your photos will look. And that, my friends, is the secret sauce to a killer headshot.

Remember, your headshot is often the first impression you make. It's worth investing the time and effort to get it right. A professional photographer isn't just taking a picture; they're helping you tell your story. So, relax, trust their expertise, and let them work their magic.

Getting a great headshot doesn't have to be a big fuss. Forget about expensive photographers and awkward photo shoots. Our clever AI tool can turn your everyday selfies into amazing, professional headshots in just half an hour. It's super easy and much cheaper than hiring someone. Why not give it a go and see for yourself? You can create your headshots now!

Conclusion: Your Headshot, Your Brand, Your Future

Right, so we've had a good old natter about headshots, haven't we? From getting your best side to making sure it doesn't look like you're still stuck in 2005. The main thing to remember is that your headshot isn't just a pretty picture; it's like your digital handshake. It tells people who you are before you even open your mouth. So, don't just snap one on your phone and forget about it. Give it a bit of thought, maybe get a pro involved, and keep it fresh. Because, let's be honest, you wouldn't turn up to a job interview in your pyjamas, would you? Your online presence deserves the same respect. Go on, get out there and show 'em your best face!

Frequently Asked Questions

Why are professional headshots so important?

A professional headshot is super important because it's often the first thing people see of you online. It helps you make a good first impression and shows you're serious about your work. Think of it as your digital handshake!

How often should I get a new headshot?

It's a good idea to update your headshot every 2-3 years, or if your look changes a lot (like a new haircut or glasses), or if you get a new job. You want your headshot to always look like the current you.

Can I just take a headshot with my phone, or do I need a pro?

While DIY photos can be okay for casual things, a professional photographer knows how to use special lights, backgrounds, and poses to make you look your very best. They make sure your headshot is top-notch and truly professional.

What should I wear for my headshot session?

When picking clothes, go for simple, classic styles and colours that you feel good in. Avoid busy patterns or super trendy outfits that might look old-fashioned quickly. The goal is for the focus to be on your face, not your clothes.

What should I do to get ready for my headshot photoshoot?

Before your photo day, get a good night's sleep, drink plenty of water, and pick out your outfits. Also, think about what kind of feeling you want your headshot to give off – friendly, serious, creative, etc. Chat about this with your photographer!

What's the difference between good and bad photo editing?

Good retouching makes you look your best without changing who you are. It can fix small things like blemishes or stray hairs. Bad retouching makes you look fake or like a completely different person, which you want to avoid.

How will new tech like AI change headshots?

AI can help make small improvements to photos, like making them clearer or changing backgrounds. But it's important that AI doesn't change your face too much, so you still look like you. It's a tool to help, not to replace you.

What kind of expression should I have in my headshot?

A good headshot should make you look friendly, confident, and approachable. Try to relax your face, have a slight smile, and look directly at the camera. This helps people feel like they can connect with you.