Mastering LinkedIn Video: Your Ultimate Guide to Boosting Engagement

So, you want to get better at using video on LinkedIn, do you? It's a smart move, honestly. Lots of people are finding that putting videos up there really helps them get noticed and talk to more folks. This guide is going to walk you through everything, from getting your ideas sorted to making sure your videos look good, sound clear, and actually get seen by the right people. We'll cover all the bits and bobs, so you can make your mark with linkedin video.

Key Takeaways

• Making videos for LinkedIn can seriously boost how many people see your stuff and how many connections you make.
• Good planning is key; think about what you want to say and who you're talking to before you even hit record.
• Quality matters – clear sound and decent visuals make a big difference, so don't skimp on those.
• Don't just post and forget; chat with people who comment and keep an eye on what your videos are actually doing.
• Always use captions on your linkedin video clips, as lots of people watch without sound, especially at work.

Why LinkedIn Video Is The Bee's Knees

LinkedIn video? Oh, it's not just a fad, it's the future! If you're not using video on LinkedIn, you're basically shouting into the void. Let's have a gander at why it's so brilliant.

Boosting Your Bling and Being Seen

LinkedIn's algorithm has a soft spot for video. It's like the golden child of content. Videos get way more views, shares, and comments than your average text post. Think about it: a snappy video showcasing your latest project is far more engaging than a boring old wall of text. More engagement means more eyes on your profile, which can lead to new connections, job offers, or even just a bit of well-deserved recognition. It's all about increasing your network and getting noticed, innit?

Putting a Face to the Professional Place

Let's be honest, LinkedIn can feel a bit…stuffy. Video helps you break through the corporate facade and show off your personality. People connect with people, not just job titles. A well-crafted video lets you showcase your expertise, share your passions, and build trust with your audience. It's about humanising your brand and letting your true colours shine through. Plus, it's a great way to show you're not just a robot churning out CVs all day.

The Algorithm's Little Darling

LinkedIn's algorithm loves video. It's like giving it a big, warm hug. Videos tend to get preferential treatment, meaning they're more likely to appear in people's feeds. This increased visibility can lead to a snowball effect: more views, more engagement, and more opportunities. It's a virtuous cycle, and you want to be a part of it. So, get filming and let the algorithm do its magic!

Getting Your Ducks in a Row: Planning Your LinkedIn Video Masterpiece

Alright, before you even think about hitting record, let's get organised. A bit of planning goes a long way, trust me. You wouldn't build a house without blueprints, would you? (Unless you're really brave... or daft.) Same goes for your LinkedIn video. Let's make sure it's a masterpiece, not a muddle.

What's Your Game Plan, Guv'nor?

So, what's the big idea? What do you want to achieve with this video? Is it to show off your personal branding, generate leads, or just generally look like a clever clogs? Having a clear goal is absolutely key. Otherwise, you'll end up waffling on about nothing, and nobody wants that. Think about:

• What action do you want people to take after watching?
• How does this video fit into your overall LinkedIn strategy?
• What's the one thing you want viewers to remember?

Who Are You Chatting To, Eh?

Right, who's going to be watching this thing? Knowing your audience is crucial. Are you talking to seasoned pros, fresh-faced graduates, or potential clients? Tailor your message to them. Use language they understand, and address their specific needs and interests. Don't go using jargon if they're not going to get it, and don't bore them with basics if they already know it all. Think about:

• Their level of expertise.
• Their pain points and challenges.
• What they're hoping to gain from your video.

Brainstorming Brilliance: Topics That Pop

Okay, now for the fun bit: deciding what to actually talk about. Think about topics that are relevant to your audience and showcase your expertise. What questions do you get asked all the time? What problems can you solve? What insights can you share? Here are a few ideas to get you started:

• Industry trends and analysis.
• How-to tutorials and demonstrations.
• Behind-the-scenes glimpses of your work.
• Interviews with industry experts.

Remember, the best LinkedIn videos are informative, engaging, and provide real value to the viewer. Don't just churn out content for the sake of it. Make it count!

Lights, Camera, Action! Filming Your LinkedIn Video Like a Pro

Alright, you've got your plan sorted, your audience in mind, and a topic that's gonna set LinkedIn alight. Now comes the slightly scary bit: actually filming the thing. Don't fret, it's not Hollywood, it's just you, your phone (probably), and a burning desire to share your wisdom. Let's get this show on the road!

No More Potato Quality: Upping Your Visual Game

First things first, ditch the potato. We're aiming for crisp and clear, not blurry and blocky. Your video quality speaks volumes about your professionalism.

• Light it up: Natural light is your best mate. Film near a window, but avoid direct sunlight that'll make you squint like you've just seen a ghost. If natural light's a no-go, invest in a cheap ring light – they're lifesavers.
• Steady as she goes: No one wants to watch a shaky cam video unless it's Blair Witch Project 2. Use a tripod, or prop your phone up against a stack of books. Stability is key.
• Clean your lens: Sounds obvious, but you'd be surprised how many videos are ruined by a smudged lens. Give it a quick wipe before you start. Seriously, do it.

Sound as a Pound: Audio That Sings

Visuals are important, but audio is king. No one will stick around if they can't hear you properly. Clear audio quality is non-negotiable.

• Mic check, one two: Your phone's built-in mic might be alright, but an external microphone will make a world of difference. Even a cheap lavalier mic will do the trick.
• Quiet on set: Find a quiet spot to film. Turn off the telly, silence your phone, and tell the kids to play nicely (good luck with that one).
• Listen back: Always, always, always listen back to your recording to check the audio quality. There's nothing worse than filming a masterpiece only to find out you sound like you're talking from inside a biscuit tin.

Setting the Scene: Your Professional Pad

Your background matters. You don't need a fancy studio, but you do need a space that's clean, tidy, and doesn't distract from what you're saying. Think professional, not chaotic.

• Keep it clean: Tidy up! A messy background makes you look disorganised. A few well-placed books or a plant can add a touch of class.
• Avoid distractions: Make sure there's nothing going on in the background that will pull focus. No one wants to see your cat doing acrobatics while you're trying to explain thought leadership.
• Be mindful of colour: A neutral background is generally best, but a pop of colour can add some personality. Just don't go overboard – you want people to focus on you, not your wallpaper.

Remember, you're not trying to win an Oscar. You're just trying to share your expertise in a clear, engaging way. Relax, be yourself, and have a bit of fun with it. The more comfortable you are, the better your video will be. Now, go forth and film!

Sprucing Up Your LinkedIn Video: Editing Like a Wizard

Right, you've got your footage, now it's time to make it shine! Editing is where the magic happens, turning raw clips into a polished gem that'll have your LinkedIn audience hooked. Think of it as the digital equivalent of a makeover – a bit of nip and tuck here, a splash of colour there, and voilà, a video that's ready for its close-up.

Keeping It Snappy: The Goldilocks Length

Nobody wants to watch a video that drags on longer than a Bank Holiday queue. LinkedIn users are busy bees, so keep your videos concise and to the point. Aim for that Goldilocks length – not too long, not too short, but just right. What's 'just right'? Well:

• Under 2 minutes: Ideal for quick tips, announcements, or behind-the-scenes glimpses.
• 2-5 minutes: Suitable for more in-depth explanations, interviews, or case studies.
• Over 5 minutes: Only if your content is truly captivating and warrants the extra time. Otherwise, chop it down!

Making It Pretty: Visual Polish and Pzazz

Visuals matter, mate! A bit of polish can make all the difference. Think about:

• Colour Correction: Make sure your video isn't too dark, too bright, or has weird colour casts. A little tweak can make it look much more professional.
• Transitions: Avoid jarring cuts. Smooth transitions make the viewing experience much nicer. Simple fades or dissolves usually do the trick.
• Sound Levels: Keep the audio consistent. No one wants to crank up the volume for one part and then scramble to turn it down later. Good audio quality is key.

Adding a Bit of Sparkle: Graphics and Overlays

Graphics and overlays can add that extra bit of sparkle to your video, making it more engaging and informative. But don't go overboard – less is often more. Consider:

• Text Overlays: Use them to highlight key points, add context, or display your name and title. Keep the text clear and easy to read.
• Lower Thirds: These are great for introducing speakers or providing additional information. Keep them subtle and professional.
• Logos and Branding: Add your logo to reinforce your brand identity. Place it discreetly in a corner of the screen.

Remember, editing is all about enhancing your message, not distracting from it. Keep it clean, keep it concise, and keep it professional. A well-edited video shows you care about the quality of your content and respect your audience's time.

The Secret Sauce: Optimising Your LinkedIn Video for Maximum Oomph

Right, so you've filmed your masterpiece, edited it to perfection, and now it's time to unleash it on the LinkedIn world. But hold your horses! Before you hit that 'post' button, let's sprinkle some secret sauce on that bad boy to make sure it gets the attention it deserves. We're talking about optimising your video for maximum oomph – making it irresistible to viewers and a darling of the LinkedIn algorithm.

Captions Are Your Best Mate: Don't Skip 'Em!

Honestly, captions are non-negotiable. Think about it: loads of people scroll through LinkedIn during their commute, in meetings (naughty!), or just generally in places where they can't blast the sound. If your video doesn't have captions, you're basically invisible to them. Plus, captions make your video accessible to a wider audience, including those with hearing impairments. It's a win-win, innit?

• Use a transcription service or LinkedIn's auto-captioning feature (but always double-check for errors!).
• Make sure the captions are easy to read – clear font, good contrast against the background.
• Consider highlighting keywords in your captions to really grab attention.

Adding captions isn't just about accessibility; it's about engagement. People are more likely to watch a video if they can understand it without sound, and that means more views, more likes, and more shares for you.

Thumbnails That Make 'Em Click: Your Video's First Impression

Your thumbnail is like the cover of a book – it's the first thing people see, and it determines whether they'll bother to click. A boring, blurry thumbnail? Straight to the bottom of the feed it goes. A captivating, eye-catching thumbnail? Now you're talking!

• Use a high-quality image that's relevant to your video's content.
• Add text overlays to highlight the key message or benefit.
• Make sure it looks good on all devices – from desktops to smartphones.

Think of your thumbnail as a tiny billboard advertising your video. Make it count! You want to boost LinkedIn visibility with a great thumbnail.

Hook 'Em In: The First Few Seconds Are Gold

Alright, you've got their attention with a killer thumbnail. Now you've got about three seconds to convince them to keep watching. No pressure! The first few seconds of your video are absolutely crucial for grabbing and holding your audience's interest. If you waffle on or start with a boring intro, they'll be gone faster than you can say "engagement rate."

• Start with a question, a surprising statistic, or a bold statement.
• Clearly state the value proposition – what will viewers gain from watching?
• Keep it snappy and engaging – no rambling introductions!

Time (Seconds)	Action	Impact
0-3	Grab attention with a hook	Determines if viewers continue watching
3-10	State the video's value proposition	Sets expectations and encourages continued engagement
10+	Deliver valuable content	Keeps viewers hooked and increases the likelihood of shares and comments

Think of it like this: you're walking into a crowded room, and you need to make a memorable first impression. Don't be shy – be bold, be interesting, and give them a reason to stick around!

Getting Your LinkedIn Video Out There: Distribution Done Right

Right, you've crafted a video masterpiece. Now, let's make sure it doesn't just sit there gathering digital dust! Getting your video seen is all about smart distribution. Let's get cracking.

Native Is Nifty: Upload Directly, You Smart Cookie

Forget sharing links from YouTube or Vimeo. LinkedIn loves native video. Uploading directly to the platform gives you a massive algorithmic boost. It's like bringing a bottle of wine to the host – good manners and good for you!

Timing Is Everything: When to Unleash Your Masterpiece

Timing your post is crucial. Think about when your target audience is most likely scrolling through LinkedIn. Generally, mid-week (Tuesday to Thursday) during business hours is a safe bet. But experiment! See what works best for your professional connections.

Here's a rough guide:

Day	Time	Potential Reach
Monday	9 AM - 11 AM	People catching up after the weekend
Tuesday	11 AM - 1 PM	Peak engagement during lunch breaks
Wednesday	11 AM - 2 PM	Solid engagement throughout the afternoon
Thursday	10 AM - 12 PM	Good engagement before the weekend approaches
Friday	9 AM - 11 AM	Lower engagement as people wind down for the week

Spreading the Word: Sharing Beyond LinkedIn

Don't be shy about sharing your video on other platforms. A little cross-promotion never hurt anyone. Share it on Twitter, Facebook, or even in relevant email newsletters. Just make sure the content is appropriate for each platform. You could even embed the video on your website or blog for extra visibility. Think of it as increasing your network.

Remember, consistency is key. Don't just upload one video and disappear. Keep creating and sharing content regularly to keep your audience engaged and coming back for more. A steady stream of quality videos will establish you as a thought leader in your field.

Chatting Up a Storm: Engaging With Your LinkedIn Video Audience

Right, you've crafted a video masterpiece. But chucking it out there and hoping for the best? That's not the ticket. You need to get stuck in and chat with your audience. Think of it as a virtual pub – you wouldn't just stand in the corner, would you?

Don't Be Shy: Respond to Every Comment

Seriously, every single one. Even if it's just a thumbs-up emoji. People have taken the time to watch your video and leave a comment, so the least you can do is acknowledge them. It shows you're listening and that you actually care. Ignoring comments is like leaving someone hanging mid-conversation – proper rude!

Asking Nicely: Calls to Action That Work

Don't be afraid to tell people what you want them to do. But be subtle, yeah? No one likes a pushy salesperson. Instead of "BUY MY THING NOW!", try something like, "If you found this helpful, check out my website for more tips" or "What are your thoughts on this? Share them in the comments!" Make it easy for them to engage, and they're far more likely to do it. Here's a few ideas:

• Ask a question at the end of your video.
• Encourage viewers to share their own experiences.
• Invite them to connect with you on LinkedIn.

Keeping the Conversation Flowing: Follow-Up Fun

Don't just reply once and then disappear. Keep the conversation going! If someone asks a question, answer it thoroughly. If someone shares a relevant article, thank them for sharing. The more you engage, the more people will see your video and the more likely they are to remember you. Think of it as building relationships, one comment at a time. It's all about LinkedIn video engagement, innit?

Treat your LinkedIn video comments section like a lively discussion at your favourite local. Keep the chat flowing, be genuinely interested, and you'll build a loyal following in no time. It's not just about getting views; it's about creating a community.

What's Working, What's Not: Peeking at Your LinkedIn Video Analytics

Right, so you've been slaving away, crafting these video masterpieces. But how do you know if they're actually hitting the mark? Time to get your detective hat on and delve into the world of LinkedIn video analytics. It's not as scary as it sounds, promise!

The Numbers Don't Lie: Understanding Your Stats

LinkedIn gives you a peek behind the curtain, showing you how your videos are performing. We're talking views, likes, comments, shares – the whole shebang. Pay close attention to the audience retention rate; it tells you how long people are actually sticking around to watch. If they're dropping off faster than a hot potato, you know something's amiss. Here's a quick rundown of what to keep an eye on:

• Views: How many eyeballs have landed on your video.
• Completion Rate: Percentage of viewers who watched the whole thing.
• Engagement (Likes, Comments, Shares): How much your video resonated with people.

Learning from Your Wins (and Woes): Iteration Is Key

So, you've got the numbers. Now what? Well, it's time to analyse what worked and what didn't. Did that funny intro grab everyone's attention, or did it send them running for the hills? Did your professional personality shine through, or did you come across as a bit of a robot? Use this feedback to tweak your future videos. Think of it as a constant cycle of improvement. If a particular video format flopped, ditch it! If another one went viral, rinse and repeat!

Treat your analytics like a friendly advisor, not a harsh critic. They're there to guide you, not to make you feel bad about yourself. Every video is a learning opportunity, so embrace the process and keep experimenting.

Spotting Trends: What Makes Your Audience Tick

Over time, you'll start to notice patterns. Maybe your audience loves videos about industry insights, but they couldn't care less about your company culture. Or perhaps they prefer shorter, snappier videos to long, rambling ones. Use these trends to tailor your content to their preferences. Give the people what they want, and they'll keep coming back for more. Consider these points:

• Topic Popularity: Which topics generate the most buzz?
• Format Preference: Do your viewers prefer interviews, tutorials, or something else?
• Timing Matters: When are your videos getting the most views? (Midweek mornings are often a good bet.)

By understanding these trends, you can create videos that are more engaging, more relevant, and ultimately, more effective. Now go forth and analyse!

Beyond the Basics: Advanced LinkedIn Video Tricks for the Savvy Pro

Live and Kicking: Embracing LinkedIn Live Video

Right, so you've nailed the pre-recorded video thing? Good on ya! Now it's time to crank things up a notch with LinkedIn Live. Think of it as telly, but you're the star, and the audience can actually talk back. It's a bit scary, I won't lie, but the engagement potential is massive.

• Go behind the scenes: Show off your office, your team, or even just your desk (tidy it first!).
• Host a Q&A: Let your audience grill you with questions. It's a great way to show off your knowledge and build trust.
• Interview an expert: Bring in a guest to chat about industry trends or offer advice.

LinkedIn Live is brilliant for building a real connection with your audience. It's raw, it's authentic, and it shows you're not afraid to put yourself out there. Just remember to rehearse a bit beforehand – nobody wants to watch you fumble for words for an hour.

Storytelling Superpowers: Crafting Compelling Narratives

Facts and figures are all well and good, but stories? Stories stick. They make people feel something, and that's what gets them hooked. Think about how you can weave a narrative into your LinkedIn videos. Don't just tell people what you do; show them why you do it.

Here's a few ideas:

• The 'Problem-Solution' Story: Highlight a common challenge your audience faces and then show how you (or your product/service) can solve it.
• The 'Origin Story': Share the story of how your company started or how you got into your field. People love a good underdog tale.
• The 'Customer Success Story': Showcase how you've helped a client achieve their goals. Get them involved in the video if you can!

Collaborate and Conquer: Teaming Up for Video Success

Two heads are better than one, especially when it comes to video. Partnering with other professionals can bring fresh perspectives, expand your reach, and make the whole process a lot more fun. Think about who you could collaborate with – maybe a complementary business, an industry influencer, or even just a mate with a camera.

Here's a few ways to team up:

• Joint Interviews: Interview each other about your respective areas of expertise.
• Co-create Content: Work together to produce a video that benefits both of your audiences.
• Cross-promotion: Share each other's videos and tag each other in your posts.

Don't be afraid to reach out to people you admire. The worst they can say is no, and you might just end up with a brilliant collaboration that takes your LinkedIn video game to the next level. Plus, it's a great way to enhance your online presence and meet new people!

Avoiding the Blunders: Common LinkedIn Video Faux Pas to Sidestep

Right, so you're all set to become a LinkedIn video star, eh? Fantastic! But before you unleash your inner Spielberg, let's have a quick chinwag about some common mistakes that can turn your masterpiece into a bit of a flop. We don't want that, do we?

Mumbling and Grumbling: Clear Audio is Non-Negotiable

Honestly, there's nothing worse than straining to hear what someone's saying. If your audio sounds like you're broadcasting from the bottom of a well, people will switch off faster than you can say 'LinkedIn'. Invest in a decent microphone – even a basic one makes a world of difference. And for goodness' sake, find a quiet spot to record. No one wants to hear your neighbour's lawnmower or your cat having a domestic.

Waffling On: Keep It Concise, Pet

Time is precious, especially on LinkedIn. No one's got the patience for a rambling monologue that goes nowhere. Get to the point, keep it snappy, and respect your audience's time. Think of it like this: would you rather watch a 3-minute video packed with useful info, or a 10-minute snooze-fest? Exactly. Aim for that Goldilocks length – not too long, not too short, just right.

Being a Salesy Sally: Provide Value, Not Just Pitches

LinkedIn isn't just a digital billboard for your products or services. People are there to learn, connect, and gain insights. If all you do is relentlessly plug your wares, you'll quickly become persona non grata. Instead, focus on providing genuine value. Share your expertise, offer helpful tips, and engage in meaningful conversations. The sales will follow naturally, honest!

Remember, folks, LinkedIn is a professional platform. Keep your videos polished, your content relevant, and your approach authentic. Avoid these common blunders, and you'll be well on your way to video success. Now, go forth and create something brilliant!

Here's a quick checklist to avoid being a 'Salesy Sally':

• Focus on Education: Teach your audience something new.
• Solve Problems: Address common challenges in your industry.
• Share Insights: Offer unique perspectives and thought leadership.

Don't mess up your LinkedIn videos! Steer clear of common mistakes that can make your content look bad. Want to make sure your videos hit the mark every time? Head over to our website to discover how to create professional business photos without the hassle of a photoshoot.

Conclusion: So, What Now?

Right, so we've been through a fair bit, haven't we? All this chat about LinkedIn videos might seem a bit much at first, like trying to assemble flat-pack furniture with only a spoon. But honestly, it's not that bad. Think of it this way: you've now got the secret sauce, the magic recipe, to make your LinkedIn profile pop. No more hiding in the digital shadows! Just start making some videos. They don't have to be Hollywood blockbusters, just you, being you, sharing some useful stuff. You'll probably mess up a few times, and that's totally fine. We all do. But before you know it, you'll be a video wizard, pulling in views and connections like nobody's business. So, go on, get recording! Your future self (and your LinkedIn stats) will thank you for it. Happy filming, folks!

Frequently Asked Questions

How long should my LinkedIn videos be?

Keep your LinkedIn videos short and sweet, typically between 30 seconds and 2 minutes. This length keeps people watching without boring them.

Should I add captions to my videos?

Yes, always use captions! Lots of people watch videos without sound, especially on LinkedIn. Captions make sure everyone can understand your message.

What makes a good video thumbnail?

A good thumbnail is like a mini-advert for your video. Make it clear, eye-catching, and show what your video is about so people want to click.

How can I make people watch my video from the start?

Try to grab attention in the first few seconds. Start with a question, a surprising fact, or a quick summary of what you'll talk about.

Should I upload my video directly to LinkedIn or link from YouTube?

It's best to upload your video directly to LinkedIn. Videos uploaded this way usually get seen by more people than links to other sites.

How do I know if my videos are doing well?

Pay attention to your video's stats, like how many people watched it and for how long. This helps you understand what your audience likes and how to make better videos next time.

Is it important to reply to comments on my videos?

Yes, replying to comments shows you care about your audience and encourages more people to join the conversation. It's a great way to build connections.

What is a 'call to action' in a video?

Think about what you want people to do after watching. Do you want them to visit your website, connect with you, or leave a comment? Tell them clearly at the end of your video.