LinkedIn Profile Guide
How to build a strong LinkedIn profile: photo, headline, summary, and experience. Start with a professional headshot.
A LinkedIn profile guide covers the main sections of your profile—photo, headline, about, experience, and skills—and how to optimize each so you’re found by recruiters and make a strong first impression.
Key facts
- Profile photo: clear, professional headshot.
- Headline: concise and keyword-rich.
- About: your value and goals in a few lines.
- Complete profiles get more visibility.
Profile photo
Use a recent, professional headshot where your face is clearly visible. Avoid group shots or casual photos. A consistent, polished photo improves profile views. You can get one in about 30 minutes with AI headshots from €29.
Headline and about
Your headline appears under your name—make it specific and include role or expertise. The About section is your short pitch: who you are, what you do, and what you’re looking for. Keep it scannable and authentic.
Experience and skills
List current and past roles with clear titles and brief descriptions. Add skills and get endorsements. A complete, up-to-date profile ranks better in search and looks more credible to recruiters.
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