Hiring a Professional Headshots Photographer: Your Definitive Guide
By Stephen (professional headshots photographer) on July 3, 2025
Getting a proper professional headshot is a big deal these days. Whether you're looking for a new job, updating your LinkedIn, or just want to put your best foot forward online, a good headshot can make a real difference. But finding the right professional headshots photographer can feel a bit much. This guide is here to help you figure out what you need to know, from what a headshot actually is to how to pick someone good for the job, and even what to expect on the day. We'll cover everything so you can get a great photo that truly shows you off.
Key Takeaways
- A professional headshot is more than just a quick snap; it's a specific type of photo meant for professional use, usually focusing on your face.
- Before your shoot, talk with your chosen professional headshots photographer about what you want the photo to say about you and where it will be used.
- Finding a good professional headshots photographer often comes down to asking around, checking social media, and reading what other people say about them.
- The right gear, like good lenses and lighting, helps a professional headshots photographer create a great photo, but post-production software also plays a big part.
- Your mindset matters a lot during the shoot; try to relax and project confidence, even if you're a bit nervous.
What Exactly Is a Professional Headshot, Anyway?

It's Not Just a Posh Selfie, Mate
Right, let's get one thing straight: a professional headshot is not just a fancy selfie. You can't just whack on a philtre and call it a day. We're talking about a carefully crafted image designed to present you in the best possible light (literally and figuratively). Think of it as your visual handshake – it needs to be firm, confident, and leave a lasting impression. It's an investment in your personal brand, showing you take yourself and your career seriously.
Headshots Versus Portraits: The Great Debate
So, what's the difference between a headshot and a portrait? Good question! While both involve taking someone's picture, they serve different purposes. A portrait is often more artistic, capturing a mood or telling a story. A headshot, on the other hand, is all about showcasing your face and professionalism. It's typically a close-up, focusing on your head and shoulders. Think LinkedIn profile versus a magazine spread. You wouldn't use a full-body shot of you hiking up a mountain for your LinkedIn profile, would you?
Why Your LinkedIn Needs a Proper Professional Headshot
Speaking of LinkedIn, let's be honest, that blurry photo from your mate's wedding just isn't cutting it anymore. Your LinkedIn profile is often the first impression you make on potential employers or clients. A professional headshot shows you're serious about your career and pay attention to detail. It conveys confidence, competence, and approachability. Plus, faces get more clicks, apparently! So, ditch the dodgy selfie and invest in a proper headshot. You won't regret it. Here's a few reasons why:
- It builds trust and credibility.
- It helps you stand out from the crowd.
- It shows you're invested in your professional image.
A professional headshot is more than just a photo; it's a strategic tool that can open doors and create opportunities. It's about presenting the best version of yourself to the world, conveying confidence and competence in a single image.
Before You Strike a Pose: Pre-Shoot Prep
Right, so you've got a headshot gig lined up. Ace! But before you even think about shouting 'cheese' and snapping away, there's a bit of groundwork to cover. Think of it as laying the foundation for a cracking headshot. Get this bit right, and the rest will be a doddle.
Chatting Up Your Client: Getting on the Same Page
First things first, have a proper chinwag with your client. Don't just rock up on the day and expect them to know what's what. Communication is key, mate. You need to be on the same wavelength. Ask them loads of questions. Where's this photo going to end up? Is it for their LinkedIn, a company website, or maybe even a dating profile (no judgement here!)? Understanding the purpose helps you tailor the shoot to their needs. For example, if it's for LinkedIn headshots, you'll want to focus on projecting professionalism and approachability.
What's the Vibe? Conveying Personality
What sort of impression do they want to make? Are they after a serious, corporate vibe, or something a bit more relaxed and approachable? Do they want to look confident, friendly, or maybe even a bit quirky? Get them to describe the feeling they want the photo to evoke. This isn't just about snapping a picture; it's about capturing their essence. It's about making sure their personality shines through.
Branding Bonanza: Colour Schemes and Corporate Chic
If the headshot is for a company website or any sort of branding, you need to think about colours. Does the company have a specific colour scheme? If so, you might want to incorporate that into the background or even the client's clothing. It's all about creating a cohesive and professional look. Think about the overall aesthetic. Is it modern and minimalist, or more traditional and classic? Make sure the headshot fits in with the company's brand identity.
It's easy to overlook the pre-shoot chat, but it's honestly the most important part. It sets the tone, manages expectations, and ensures everyone's on the same page. Plus, it helps build rapport with your client, which makes them feel more comfortable in front of the camera. And a relaxed client is a photogenic client!
Finding Your Perfect Professional Headshots Photographer
Right, so you're ready to ditch the dodgy passport photo and get yourself a proper headshot. Excellent choice! But where do you even start finding someone to take it? Fear not, my friend, I'm here to guide you through the wilderness of photographers.
Ask Your Mates: The Power of Word-of-Mouth
Honestly, the best recommendations often come from people you know. If your mate's LinkedIn profile pic is looking particularly sharp, ask them who they used! Personal recommendations are gold dust. They can tell you about the photographer's personality, how comfortable they made them feel, and whether they actually deliver the goods. Plus, you can have a good old gossip about the whole experience. It's a win-win!
Social Media Stalking: LinkedIn and TikTok Treasures
Don't be shy, get your detective hat on and do some social media stalking. LinkedIn is an obvious place to start – see who's snapping the headshots of professionals in your industry. But don't discount TikTok or Instagram either! Many photographers are using these platforms to showcase their work and give you a behind-the-scenes peek at their style. Look for photographers who demonstrate how they foster comfort with their clients, especially if you're a bit camera-shy.
Review Romp: What Are Others Saying?
Once you've got a shortlist, it's time to dive into the reviews. Google Reviews, Facebook, even industry-specific websites can give you a good idea of what other people thought of their experience. Pay attention to comments about:
- Professionalism: Were they on time, organised, and easy to communicate with?
- Quality of work: Did the photos look good? Were they well-lit and flattering?
- Experience: Did the photographer make them feel comfortable and confident?
- Value for money: Was the price fair for the service provided?
Remember, everyone has different expectations, so take reviews with a pinch of salt. But if you see a consistent pattern of complaints, it's probably best to steer clear. After all, you want your professional headshots to be a pleasant experience, not a source of stress!
The Kit and Caboodle: Essential Gear for Professional Headshots
Lenses That Make You Look Lush
Right, let's talk lenses. You can't just rock up with any old bit of glass and expect miracles. For headshots, you want something that's going to make your subject look, well, lush. Forget wide-angle lenses unless you're going for that 'fish-eye' effect (spoiler: you're not). We're talking about flattering focal lengths, something that'll compress features nicely. Most pros swear by prime lenses, especially those in the 85mm to 135mm range. They're sharp, they're fast, and they create that lovely blurred background (bokeh, if you want to get fancy) that makes your subject pop.
Using the right lens is like having a secret weapon. It can smooth out wrinkles, make eyes sparkle, and generally make everyone look like they've had a really good night's sleep. And who doesn't want that?
Lighting Up Your Life (and Face)
Lighting is where the magic happens, or where it all goes horribly wrong. Natural light is great, if you've got it, but relying on the British weather is a fool's game. So, you're going to need some artificial help. Softboxes, umbrellas, reflectors – these are your friends. The goal is to create even, flattering light that minimises shadows and highlights the best features.
Here's a quick rundown:
- Key Light: Your main light source, usually placed slightly to one side.
- Fill Light: Softens the shadows created by the key light, often a reflector or a second, less powerful light.
- Hair Light: Adds a bit of separation between the subject and the background.
Don't underestimate the power of a simple reflector. Bouncing light back onto the face can work wonders, filling in shadows and adding a subtle glow. And remember, diffusion is key. Harsh light is nobody's friend.
Software Shenanigans: Post-Production Perfection
Okay, so you've got the shots. Now what? This is where the software comes in. We're not talking about turning people into aliens here, just a bit of subtle enhancement. Think of it as digital makeup.
Here's what you might be doing:
- Retouching: Removing blemishes, softening skin, and generally tidying things up.
- Colour Correction: Adjusting the white balance, contrast, and saturation to get the perfect look.
- Sharpening: Adding a bit of sharpness to make the image pop.
Software | Pros | Cons |
---|---|---|
Adobe Photoshop | Industry standard, tonnes of features, powerful. | Expensive, steep learning curve. |
Affinity Photo | Cheaper alternative to Photoshop, still very capable. | Not as widely used, some features not as polished. |
GIMP | Free and open-source, surprisingly powerful. | Less intuitive interface, can be buggy. |
Remember, less is more. You want to enhance, not transform. The goal is to make your subject look their best, not like a completely different person. A good portrait photography camera is important, but so is the editing process. Don't forget to consider the white backdrops for a clean, professional look.
Composition and Crop: Framing Your Fabulous Face
To Crop or Not to Crop: That Is the Question
Right, let's talk crops. Are we going for the 'just-the-essentials' look, or are we giving a bit of shoulder action? It's a balancing act, innit? You want to fill the frame with your client's lovely face, but not so much that they look like they're about to burst out of the photo. The key is finding that sweet spot where it feels balanced and impactful.
Think about it like this:
- Too much space above the head? Amateur hour.
- Chopped off at the forehead? Nightmare fuel.
- Just right? Chef's kiss.
Vertical Versus Horizontal: A Headshot Showdown
Now, this is where things get interesting. Most headshots are vertical, right? But who says we have to follow the crowd? A horizontal headshot can really make you stand out. It's a bit like wearing odd socks – unexpected, but potentially brilliant. If you're looking to project confidence, maybe try a horizontal shot.
Here's a quick rundown:
Orientation | Pros | Cons |
---|---|---|
Vertical | Classic, fits well on LinkedIn, Instagram | Can feel a bit samey |
Horizontal | Stands out, wider view | Might not fit perfectly on all platforms |
The Rule of Thirds: Not Just for Maths Class
Remember the rule of thirds from school? Turns out, it's not just for making maths teachers happy. It's actually a pretty handy tool for composing a killer headshot. Imagine dividing your frame into nine equal parts with two horizontal and two vertical lines. Placing key elements (like the eyes) along these lines or at their intersections can create a more balanced and engaging image. It's all about creating a visually pleasing image, and avoiding that awkward, off-centre look. Think of it as a secret weapon for professional headshots.
Basically, don't just plonk your subject in the middle of the frame and hope for the best. Use the rule of thirds to guide your composition and create a more dynamic and interesting image. It's a simple trick, but it can make a world of difference.
The Mindset Makeover: Getting Your Head in the Game
Conquering Camera Nerves: Breathe, Darling, Breathe
Right, so you're about to have your photo taken. Maybe you're not exactly thrilled about it. Totally normal! Most people aren't natural-born posers. The key is to trick your brain into thinking this isn't a big deal.
- Deep breaths are your best mate. Seriously, a few slow, deep breaths can work wonders for calming those pre-photo jitters. In through the nose, out through the mouth – you know the drill.
- Chat to the photographer. A good photographer will be able to put you at ease. They're not just there to snap a picture; they're there to make you feel comfortable.
- Remember, it's just a photo! It's not a life-or-death situation. Try to relax and have a bit of fun with it. Think of it as a chance to update your professional headshot, not an interrogation.
It's easy to get caught up in worrying about how you look, but try to focus on feeling good. If you feel good, it'll show in the photo.
Projecting Confidence: Even If You're Quaking Inside
Okay, so you might be a bundle of nerves on the inside, but we need to project confidence. Think of it as acting – you're playing the role of 'Confident You'.
- Good posture is your secret weapon. Stand tall, shoulders back, and head up. It instantly makes you look more confident, even if you don't feel it.
- Eye contact is key. Look directly at the camera (or slightly off to the side, depending on what the photographer says). It shows you're engaged and self-assured.
- Think about something positive. A happy memory, a recent success – anything that puts a smile on your face (even a tiny one) will translate into the photo.
The Photographer's Zen: Keeping Your Cool
This one's for the photographers out there. Your client is relying on you to create a relaxed and positive atmosphere. If you're stressed, they'll be stressed. So, channel your inner zen master.
- Be prepared. Know your equipment, your lighting, and your poses. The more prepared you are, the more confident you'll appear.
- Communicate clearly. Explain what you want the client to do, and give them positive feedback. A little encouragement goes a long way.
- Don't be afraid to take breaks. If things are getting tense, take a five-minute breather. It'll give everyone a chance to relax and reset. Remember, the goal is to capture a genuine smile, not a forced one.
| Tip | Description
Making Your Professional Headshot Pop Online

Instagram Gold: Faces Get More Likes, Apparently
Right, so you've got this amazing headshot. Now what? Chucking it on Instagram and hoping for the best isn't exactly a winning strategy. Faces do tend to grab attention, but you need to work it. Think about your caption – is it engaging? Does it tell a story? Use relevant hashtags to get your face seen by more people. And for goodness sake, make sure the image quality is top-notch. No one wants to see a pixelated mugshot.
- Use relevant hashtags (e.g., #professionalheadshot, #businessphotography).
- Write engaging captions that tell a story or offer value.
- Ensure the image is high-resolution and well-edited.
Remember, Instagram is a visual platform. Your headshot needs to be eye-catching and professional. Think about the overall aesthetic of your feed and how your headshot fits in. Consistency is key!
LinkedIn Love: Standing Out in the Digital Crowd
LinkedIn is where the serious business happens, right? Your LinkedIn headshot is your digital handshake, so it needs to be firm and confident. Make sure your profile is complete and up-to-date. A great headshot paired with a half-finished profile is like wearing a smart suit with trainers – it just doesn't work. Engage with other people's content, share your expertise, and generally be a good egg.
- Ensure your profile is complete and up-to-date.
- Engage with other people's content.
- Share your expertise and insights.
Free Advertising: When Clients Share Your Masterpiece
There's no better advertising than when your clients are raving about your work. Encourage them to share their headshots on their own social media profiles. A little tag or mention goes a long way. You could even offer a small discount for clients who share their photos and tag you. It's a win-win situation. They get a great headshot, and you get some free advertising.
- Encourage clients to share their headshots.
- Offer incentives for sharing (e.g., discounts).
- Ask for a tag or mention in their posts.
Platform | Engagement Rate | Potential Reach | Advertising Cost |
---|---|---|---|
High | Wide | Low (organic) | |
Medium | Targeted | Low (organic) | |
Client Share | Very High | Varies | Zero |
The Price Tag: What's a Professional Headshot Worth?
Why Some Photographers Charge a Pretty Penny
Ever wondered why some headshot photographers seem to charge the earth? It's not just because they fancy a new yacht (though, who knows?). A lot goes into it. Think about it: they've got fancy cameras, lighting that could rival a small sun, and editing software that costs more than your car. Plus, they're selling their time, expertise, and artistic eye. They're not just snapping a photo; they're crafting an image. And let's not forget the cost of running a studio, insurance, and marketing. It all adds up! Some NYC photographers can charge a lot.
Budgeting for Brilliance: Getting Your Money's Worth
Okay, so you know it's not going to be pocket change, but how do you make sure you're getting a good deal? First, decide what you really need. Do you need a full-on studio shoot with multiple outfits and backdrops, or will a simple, clean shot do the trick? Shop around, compare packages, and don't be afraid to ask questions. A good photographer will be transparent about their pricing and what's included. Look at their portfolio to make sure their style matches what you're after. Remember, the cheapest option isn't always the best – you get what you pay for, usually.
Avoiding the Rip-Offs: Spotting a Good Deal
So, how do you avoid getting mugged off? Watch out for photographers who are vague about their pricing or who try to upsell you on things you don't need. A good sign is a photographer who takes the time to understand your needs and offers a tailored package. Also, be wary of deals that seem too good to be true – they probably are. Check online reviews and ask for recommendations. And remember, trust your gut. If something feels off, it probably is. Getting a professional headshot is an investment, so do your homework and choose wisely.
It's easy to fall into the trap of just copying what other photographers are charging, but that's not the way to go. You need to set your own prices based on your experience, skill, and what you think you're worth. Don't undersell yourself, but also be realistic about where you're at in your career.
When to Refresh Your Professional Headshot
Right, so you've got this smashing headshot. You look like a million quid, all confidence and charm. But how long can you ride that wave? When does it become a bit... stale? Let's have a gander at when it's time for a refresh.
The Shelf Life of Your Smize
There's no hard and fast rule, but think of your headshot like milk – it will go off eventually. A good headshot should last a fair while, but life happens. Haircuts change, wrinkles appear (the cheek of it!), and your overall vibe might evolve. If your current headshot is a relic from your uni days and you're now sporting a sensible haircut and a mortgage, it's probably time for an update.
New Job, New You: Time for an Update
Starting a new job? Congratulations, you absolute legend! This is a cracking excuse for a new headshot. Especially if the new role is a step up or a complete career change. It's all about projecting the right image, innit? Plus, some companies might even offer to get a new headshot done for you, so you're all on-brand with the rest of the team. Bonus!
Keeping It Current: Don't Be a Blast from the Past
Think about it – are you still rocking the same hairstyle as in your headshot? Has your weight fluctuated dramatically? Do you look significantly older (or younger, lucky you!)? If the answer to any of these is a resounding 'yes', then it's time to book another session. You don't want people doing a double-take when they meet you in person, wondering if they've accidentally stumbled into a time warp. Keep your professional headshots current, and you'll always make a cracking first impression.
It's worth remembering that a headshot is an investment in your personal brand. It's often the first thing people see, so make sure it's a true and up-to-date reflexion of who you are. Don't let an outdated photo hold you back from landing that dream job or making a killer connection.
Beyond the Studio: Alternative Headshot Options
AI Headshots: Friend or Foe?
AI headshots are the new kids on the block, promising professional-looking results without the hassle of a studio. But are they any good? Well, it's a mixed bag, innit? On one hand, they're cheap and quick. You upload a few snaps, and the AI spits out a range of headshots. On the other hand, they can look a bit… off. Think uncanny valley vibes. The tech's improving, but it's not quite ready to replace a skilled photographer just yet.
AI headshots might be alright for a quick LinkedIn update, but if you really want to make a splash, stick with a human. They've got that special something that algorithms just can't replicate.
Outdoor Adventures: Taking Your Headshot Al Fresco
Fancy a bit of fresh air with your headshot? Outdoor headshots can look fantastic, offering a more relaxed and natural vibe. Think soft, diffused light and a lovely backdrop. Of course, you're at the mercy of the weather, so make sure you've got a photographer who knows their stuff. Here's a few things to consider:
- Golden Hour is Your Friend: That magical time just after sunrise or before sunset gives you the best light.
- Location, Location, Location: Choose a spot that complements your brand and personality. A park? A cool urban wall? The possibilities are endless.
- Be Prepared for Anything: Wind, rain, rogue pigeons – outdoor shoots can be unpredictable. Professional headshots outdoors require flexibility.
DIY Disasters: Why You Need a Pro
Thinking of saving a few quid and doing your own headshot? I admire your ambition, I really do. But trust me, it's usually a recipe for disaster. Unless you're a dab hand with lighting, composition, and post-production, you're better off leaving it to the pros. Here's why:
- Lighting Nightmares: Getting the light right is crucial, and it's harder than it looks.
- Awkward Angles: Selfies are great for Instagram, but not for professional headshots.
- **The
Thinking about getting a new headshot but don't fancy a trip to a photography studio? There are loads of other ways to get a great professional photo these days. For example, our clever AI tool can turn your everyday selfies into amazing business headshots in no time. Why not pop over to our website and see how easy it is to create your headshots now?
Conclusion
So, there you have it. Picking a headshot photographer isn't rocket science, but it's not a walk in the park either. You've got to do a bit of digging, ask around, and make sure you're on the same page as the person behind the camera. Remember, this isn't just about getting a nice photo; it's about getting a photo that actually works for you, whether that's for a new job, a dating profile, or just to show off your lovely face. Don't rush it, don't be afraid to ask silly questions, and for goodness sake, make sure you actually like their previous work. Otherwise, you might end up with a picture that makes you look like you're about to audition for a villain role, and nobody wants that, do they?
Frequently Asked Questions
What exactly is a professional headshot?
A professional headshot is a close-up photo, usually from the shoulders up, that shows your face clearly. It's meant for things like your work profile (like LinkedIn), your company's website, or even for acting auditions. It's different from a regular portrait, which might show more of your body or be more artistic.
Why should I hire a professional for my headshot?
While you can try to take one yourself, a professional photographer has the right gear, knows how to use light, and can help you look your best. They understand how to capture your personality and make sure the photo is high-quality, which makes a big difference for your online presence.
How do I find a good professional headshots photographer?
You can start by asking friends or colleagues for recommendations. Look at photographers' websites and social media (like LinkedIn or Instagram) to see their work. Also, read reviews from other clients to get an idea of their experience.
What should I do to prepare for my headshot session?
Before your shoot, chat with your photographer about what you need the headshot for and what kind of feeling you want to show. Think about your outfit and make sure it's clean and suits the image you want to project. Also, try to get a good night's sleep!
How much does a professional headshot usually cost?
The cost can vary a lot, depending on the photographer's experience, where you live, and what's included in the package. It could be anywhere from a couple of hundred pounds to much more. It's worth investing in a good headshot as it's an important part of your professional image.
When should I get a new professional headshot?
Your headshot should be updated if your look changes a lot (new hairstyle, glasses, etc.), if you get a new job or change careers, or if your current photo just looks old-fashioned. Generally, every two to three years is a good idea to keep it fresh.
What's the difference between a headshot and a portrait?
A professional headshot is usually a close-up of your face and shoulders, focusing on your expression and personality for professional use. A portrait can be a wider shot, showing more of your body or surroundings, and is often more artistic or personal.
Is a professional headshot really important for my career?
Yes, it's very important! Your headshot is often the first thing people see when they look you up online. A good, professional photo makes a strong first impression, shows you're serious about your work, and helps you stand out in a positive way.